To have and run a successful business, one has to be aware of the emerging trends in the business processes. Brand awareness focuses on the consumer’s needs and what they want to hear. Strategies used to market brands should be in such a way that they engage and attract potential customers and also retain them. What are the emerging trends in brand awareness?
Personalizing, mobile and App brand awareness
It entails giving unique and customizable experiences to every customer. Specific ads have been made by businesses to cater for a particular location and also tailored according to a customer mobile device and app. Many people are now relying on apps rather than websites, and more businesses are embracing the change by developing their apps.
It enables lead generation and prospects nurturing. The platform also allows quick emails, management of content, automate social media posting and customers tracking. An excellent automation strategy aids in sales by engaging the prospects and reducing the sales cycle.
Relationship and Loyalty Programs
It is essential to stay connected with customers as one can extract information that enhances decision making. Being connected with clients leads to long-term customer engagement rather than quick and one-time sale. Customers’ connection also builds strong customer loyalty. Companies are embracing loyalty programs cards or applications that remind customers about their brand.
Social Media and Online Video Advertising
Social media interaction and engagement has taken another turn with the use of emojis. Tweets, Facebook posts and emails that have emojis have been deemed to be more engaging. The emojis are a quick and fun way to relay a message. Effective social media campaigns can boost awareness and sales by embracing changes such as the use of emojis. Online video advertising is growing more than the other channels, and it has become a standard for most marketers. A video with quality sounds is engaging and may get more views.
Ephemeral and Content Marketing
Content establishes a business as a reliable and trustworthy venture. Search engine optimization boosts the companies rank in search engines. Platforms that can be used by content marketers are blog posts, white papers, slide shares and eBooks. The content must at all time address the customer’s issues and ways of solving them. Young consumers are getting connected through SnapChat this is because the content posted is short and straight to the point. In recent days, the platform has seen more video views compared to other platforms.
Virtual Reality and Internet of Things (IoT)
Oculus Rift has been used by businesses to supply 3D virtual experiences to prospective customers. The virtual tours are potential ways of creating brand awareness and raising sales for companies that will embrace this trend. IoT has been used by many marketers to engage customers and to bring change in content consumption. The fact that people are using several devices to connect to the internet has prompted businesses to change data according to the behavior of the customers.
For any business to survive competition, it must be willing to embrace and keep up with emerging trends.